Our Story

Lovely was founded in 2015 by Ryan and Victoria Lewis to create all natural, holistic, and simply beautiful products. From recipe testing, packaging and design, to shipping – Ryan and Victoria handle every step of the Lovely process. Victoria is business minded with a background in accounting and entrepreneurial management, while Ryan is the creative mastermind, graphic designer, and artist. Being married with such different mindsets and backgrounds can have its challenges – However, Lovely has been a way for these two to merge their worlds and create something they are passionate about together.